What is Real Estate Staging?
Real Estate Staging is a marketing tool you should consider when you’ve decided to sell your home. When you get ready to place a home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. In order to compete with the competition in the marketplace you must be priced right and look better than the other products available to the buyer. A house is no different. Your home will now be one of many houses for sale and must be presented to the buyers in the best possible light. That is why it is key that you hire someone with training specifically on how to prepare a house for sale. How you live in your home and how you market your home are two different things.
An Accredited Staging Professional will take your home and turn it into a house, a product that must appeal to all buyers. Real Estate Home Staging is intelligent merchandising, it is uncovering everything a house has to offer, while preparing your home for sale. Home Staging is not decorating or design. Decorating is “personalizing” your home. Decorating a house is based on personal tastes and the needs of the home owner. It is a feeling. ASP staging is “De-Personalizing” your home. It is the process of taking “you” out of the house such as personal items and collections and preparing it for the unknown buyer. Staging is about selling your “space”, not your “stuff”. Staging is the process of preparing any home for sale, regardless of price or location.
Staging is an investment in getting a house sold and the investment in Staging is always less than your first price reduction. ASP Stagers have been trained to work with a Seller’s budget and time frame to properly Stage a house. An ASP Stager can use existing items in a house and their creativity to stage a house for sale. When compared with the many costs associated with selling a home, staging is a very reasonable investment. ASP Stagers can do as little or as much as you require. Using a proven, professional set of guidelines, a stager will provide you with a detailed analysis and written report to guide you through the process of selling your home. An Accredited Staging Professional with proper credentials and insurance will get your home sold for top dollar and quickly. For the Seller, their home is Equity, and when selling want to get the best Return On Investment they can get.
Written by:
Susie Saunders, ASP, PPS
Senior Executive Area Manager
Staged N Sold Properties Inc.
905-717-8814
www.stagednsold.com
